Crisis & Communication

CRISIS & COMMUNICATION

The Crisis & Communication Plan is the tool for effectively dealing with a crisis that threatens the strategic objectives, reputation or profitability of the company.

What is a crisis?

    A critical event often turns into a communication crisis when it becomes public knowledge or when there is even the possibility that it may become so.


    A crisis is an unexpected situation that threatens the strategic objectives, reputation or profitability of the company (such as an administrative or criminal investigation, a scandal, an accident at work with loss of life, a media attack on the healthiness or effectiveness of products, a building fire or a serious IT incident).


    The company's control over information flows is today less effective due to the spread of social networks which allow direct communications between people that are difficult to predict. Therefore, the response to a crisis must be rapid and effective to communicate the company's point of view and the measures it has adopted to external and internal interlocutors (authorities, media, customers, shareholders, employees and so on).

The Crisis & communication plan:

the solution

The best form of prevention is a Crisis & Communication Plan to avoid:

    The degeneration of the crisis into an emergency situation Damage to strategic objectives, reputation and profitability The emergence of further risk situations

The phases of the journey

  • 1. THE ORGANIZATION

    An organization responding to a crisis must be able to:

  • 2. THE PROCEDURE FOR MANAGEMENT AND COMMUNICATION

    The procedure for Management and Communication in the event of a crisis is a document that contains information, instructions and tools necessary for the company to effectively manage its reaction. Indicate:

  • 3. The CRISIS TEAM

    The Crisis Team is a small group of company managers who take immediate action to manage the crisis and who must receive specific training.

  • 4. THE ACQUISITION OF AWARENESS

    To effectively manage a crisis, you need to acquire “situational awareness”. This means that the organization must be able to define, with a good degree of approximation:

  • 5. DOCUMENTATION

    The supporting documentation must be hosted on a company document management platform accessible, even remotely, by all the staff involved.

  • 6.TRAINING

    To allow the Crisis Management Team to better master the topic, it is necessary to organize regular training sessions on the Crisis & Communication Plan and simulations of critical events (tabletop exercises)

Innovative tools for managing crises

To best manage crises we provide customers with innovative tools:

- MediaSim

- Untagle

- OnePoint

Our partner

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